Zebra Technologies Product Marketing, Senior Lead in Lincolnshire, Illinois
At Zebra, we’re reinventing how businesses operate at the enterprise edge - helping them run faster, smarter, and more connected than ever before.
A dynamic community of builders, doers and problem solvers , we each play a unique role - shaping new technologies, bringing solutions to market, and partnering with companies on the front line of business.
Being a part of Zebra means making your mark as we make digital transformation a reality.
It means growing into a leader at a leading company that makes a distinct difference - because together, we’ve only just begun.
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The Product Marketing Senior Lead sits on the Portfolio Marketing team and will collaboratively work with the Channel and Regional Marketing organization balancing the needs of the business units, regional demands, industry trends and marketing best practices to drive compelling launch strategies, product lifecycle content and processes, and clean end of life communications. A close partnership exists between verticals, regions and the product teams.
The purpose of the Product Marketing Senior Lead is to lead development of a product marketing strategy for a segment of the portfolio and execute against that strategy through vertical, field and channel marketing resources while building and maintaining a marketing competitive advantage in region. Working with a cross-functional team, the incumbent will develop position, and message go-to-market strategy, sales enablement, and competitive analysis. Additional responsibilities will include strategic planning, provide valuable input regarding the market and engage in product management functions for the product portfolio.
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Act as marketing's single point of contact for a portion of the company's overall portfolio in region to various stakeholders - internal and external
Own product reinvigorate, refresh and retire programs, working in alignment with marketing leads based on quarterly business results.
Accountable for very selective activation of global product marketing sourced content in marquee horizontal media outlets & events and targeted activation of inbound digital (SEO/SEM) campaigns for premier products to the regional P&L
Drive sales enablement and demand creation programs
Monitor and drive organizational response to competitors' marketing campaigns, messaging, etc.
Lead regional marketing participation on product launch calls (global and regional) to ensure GTM readiness from a marketing perspective
Lead promotional, incentive and rebate strategy in region as part of a holistic GTM plan to accelerate pipeline for the portfolio
Key skills and competencies:
BA/BS degree in relatable field
8+ years of product marketing and/or comparable product management, development experience
Influence/Negotiation/Partnership skills with product teams
Drive results and execute through a virtual team, Ability to thrive in matrixed organization environment
Ability to technically understand how products fit in order to create and deliver a solution
Excellent presentation & interpersonal skills
Demonstrated whole lifecycle product marketing experience, from NPI to EOL
Understanding of holistic go-to-market readiness, especially readiness of different channels
Competitive analysis, with a focus on neutralizing and responding to marketing tactics in region
Demonstrated willingness to actively participate with vertical marketing teams
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Zebra is an equal opportunity/affirmative action employer committed to a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, pregnancy, ancestry, marital status, age, sexual orientation, gender identity, national origin, disability status, protected veteran status or any other basis prohibited by law. If you are an individual with a disability and need assistance in applying for a position, please contact us at.
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Job ID 88733